As for me, a personal brand is:
- What do you say about yourself
- What do others say about you
- Your clear results
- Brand identity
No, I don't consider myself a star or a super "guru". But I have an experience in building each of the items. When people from the network, meet with me they think the following; "He was lucky to move." Someone thinks I'm a master in landings, sales, marketing, sports, events, an expert in building online teams or YouTube blogger.